Do Company Vehicles Need Signage?
There are a lot of benefits that come with company vehicle signage. Not only does it make your vehicle more visible and recognizable, but it also helps to promote your brand and increase awareness for your company.
In this blog post, we will discuss some of the key reasons why you should consider adding signage to your company vehicles.
We’ll also take a look at some of the available different types of signage, so you can choose the option that best suits your needs.
What is Fleet Vehicle Signage Branding?
Company vehicle signage, also known as fleet vehicle branding, is the process of covering a company car, van, or truck with graphics that showcase the company’s colours, contact details, and marketing messages.
This is an effective marketing strategy for several reasons.
First, it ensures that your company’s branding is consistent across all of your vehicles. This creates a professional and cohesive look that will help to build trust with potential customers.
Second, it allows you to maximize the advertising space on your vehicles. By using high-visibility graphics, you can make sure that your company’s name and contact information are seen by potential customers, even when your vehicles are parked.
Finally, fleet branding is a cost-effective way to promote your business. Unlike traditional forms of advertising, such as newspaper ads or television commercials, company car signage requires a one-time investment that will continue to pay off for years to come.
For these reasons, fleet vehicle branding is an essential part of any company’s marketing strategy.
Does Fleet Signage and Car Wrapping Work?
There’s no doubt that company car signage can help generate more customers sales and that businesses with vehicle wraps generate an increase in name recognition and more sales than businesses without wraps.
Studies have shown that more consumers had purchased a product or service as a direct result of seeing an advertisement on a moving vehicle
Whilst another study found that motorists who passed stationary vehicles with commercial advertising registered higher levels of brand recall than those who didn’t see any advertising.
Even if all those potential clients don’t need your services right away, seeing your branded vehicle wrapped in brightly-colored vinyl with your phone number and website is likely to stick in their minds when they do need those services.
Plus, mobile advertising is one of the most cost-effective forms of advertising out there – you’re getting free advertising every time you drive!
So if you’re looking for a way to give your sales a boost, investing in some quality vehicle wraps is a good idea
It Helps to Build Trust and Confidence in Your Brand
Company vehicle signage is a great way to build potential customers’ trust.
By displaying your company name, logo, and contact information on your vehicles, you are making it easy for people to identify your business and feel confident that you are a reputable company.
In addition, vehicle signage can help to create a professional image for your business and make it stand out from the competition. potential customers are more likely to use your services if they feel that you are a reliable and trustworthy company.
So, if you’re looking for a way to build potential customers’ trust, vehicle signage is a great option.
Tips for Effective Vehicle Signs
When branding your vehicle, it is important to choose a design that reflects your company’s values and interests. The goal is to attract attention and give viewers enough information to want to learn more about the company.
Include a call to action and make it easy for potential customers to get in touch with you by including your contact information on your vehicle signs.
To make your vehicle signage more interesting, try using bold colors and eye-catching designs. You can also use graphics and images to help convey your message. And don’t forget to include your company logo!
You should also consider the size and location of your signage to ensure that it is visible and easy to read, it can be simple or complex, depending on your needs and budget. It is important to ensure that the signage is visible from a distance and is placed in an area where’s there’s lots of passing traffic.
Encourage people to visit your website or social media pages by including a call to action on your car signage. Include a URL or QR code so people can easily find you online. It’s a great way to promote your online marketing campaigns.
Use high-quality materials. Car signage will be exposed to the elements, so make sure your signs are made from durable materials that can withstand weather and wear and tear.
Work with a professional designer. A professional designer can help you create signs that are both visually appealing and effective at communicating your message.
So if you’re looking for a cost-effective way to market your business, consider fleet branding. It’s a great way to get your name out there and grow your business.
What are Some of the Different Types of Vehicle Signage?
There are many different types of company car signs, and the best type for your business will depend on your budget, your target audience, and your desired results.
Some common types of company vehicle signage include decals, wraps, and magnets.
Decals are the most affordable option, they are smaller vinyl stickers that can be placed on your vehicle and can be applied quickly and easily.
Wraps are large sheets of vinyl that can be wrapped around your vehicle, they are more expensive but offer a more professional look and can be customized to include your company’s colors and logo.
Magnets are large magnets that can be placed on your vehicle and are a good option if you want to be able to remove the signage when necessary.
Whatever type of company vehicle signage you choose, make sure it is eye-catching and informative so that it will resonate with your target audience.